Are these official kits?

No. They're replica kits, same factories, same materials, no licensing tax. The crests are embroidered, the sponsors are sublimated, the construction is identical to retail. We don't carry the official Premier League or FIFA logos because we're not paying the licensing fee that drives the £80 price tag.

Will the quality match an £80 official kit?

Side by side, you'd struggle to tell them apart. The polyester is the same. The crest stitching is the same. The fit is the same. What's different: there's no Nike box, there's no FIFA hologram, there's no badge tax. £22.99.

How long does UK delivery take?

4-7 working days, tracked, free, no minimum spend. We dispatch next-day Monday-Thursday from Manchester. Order before 1pm Friday and we'll catch the Friday post.

What sizes do you stock?

S to 2XL on most adult kits. Selected ranges go to 3XL. We stock kids' sizes (3-4 to 13-14 yrs) on the most popular national + Premier League kits. If between sizes, size up.

What if it doesn't fit or I don't want it?

14 days to return for a refund (UK consumer law). 30 days if it's faulty. Email support@kithappens.store, we send you a return label, refund hits your card within 5 working days of us receiving it. No restocking fees, no forms.

Can I add a name and number?

Yes, £5 extra. Pick a name (up to 12 characters) and a number (1-99). Pressed in the same factory finish you'd see on a retail shirt. Adds 24 hours to dispatch but doesn't change the delivery window.

PREZZO EQUO SPIEGATO

Perché £22.99 (e perché £80 è la bugia).

Stesse fabbriche. Stesso tessuto. Stessa costruzione. Semplicemente non ti facciamo pagare la tassa sulla licenza. Ecco i calcoli completi.

£80 OFFICIAL JERSEY

£80 ÷ what?

Shirt itself (fabric, stitching, dye)£9
Brand licensing fee£24
Retailer margin£18
Distributor cut£12
Marketing & ads£10
VAT & logistics£7

£71 of badge tax

£22.99 KIT HAPPENS

£22.99 ÷ what?

Shirt itself (same factory, same fabric)£9
UK shipping & tracking£4
Customer support (real humans)£2
VAT£3.83
Our margin£4.16
Brand licensing£0

No badge tax. Same shirt.

Same factory.

Asian manufacturing partners that build the £80 official kits do not have an exclusive deal. Anyone can buy the same blanks, the same fabric, the same construction.

No licensing fee.

The £24 brand-licensing slice is what you pay for the Three Lions, the Albiceleste, the Selecao. We do not pay it because we do not pretend our shirts are official. They are honest replicas. Officially-unofficial.